How To Overwhelm, Divide, and Keep Your Audience Begging For More

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When we look at our work or our art, at some point we have to ask, “Would they miss me if I was gone?”

This isn’t a life or death hypothetical. “They” might be customers and the “I” might be a product. But whether you’re an entrepreneur, an artist, or any type of worker, you should know where you stand with your audience.

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