How To Overwhelm, Divide, and Keep Your Audience Begging For More

When we look at our work or our art, at some point we have to ask, “Would they miss me if I was gone?”
This isn’t a life or death hypothetical. “They” might be customers and the “I” might be a product. But whether you’re an entrepreneur, an artist, or any type of worker, you should know where you stand with your audience.